Ad Operations Executive

Ad Operations Executive - Job Description

We are seeking a detail-oriented and performance-driven Ad Operations Executive to manage the end-to-end execution, optimization, and delivery of digital advertising campaigns. The ideal candidate will play a critical role in ensuring seamless campaign operations, maximizing delivery efficiency, and maintaining high client satisfaction.

Key Responsibilities

1. Campaign Execution & Management

Manage the complete campaign lifecycle - from onboarding and setup to delivery, optimization, and closure

Ensure campaigns are launched on time with accurate targeting, creatives, and tracking in place

Monitor delivery, pacing, and performance to meet campaign KPIs

2. Ad Trafficking & Quality Assurance

Execute ad trafficking using platforms like Google Ad Manager

Perform thorough QA of media plans, creatives, and ad tags before launch

Generate, test, and troubleshoot third-party tags (VAST, VPAID, trackers, etc.)

3. Campaign Optimization & Troubleshooting

Analyze campaign performance and proactively optimize for better delivery and engagement

Identify and resolve delivery issues such as discrepancies, under-delivery, or tracking gaps

Work closely with tech teams to debug and resolve ad-serving issues

4. Client & Stakeholder Management

Act as a point of contact for internal and external stakeholders for campaign updates

Coordinate with Sales, Product, Tech, Design, and Finance teams for smooth execution

Ensure timely communication on campaign status, delays, and performance insights

5. Reporting & Insights

Generate detailed campaign performance reports with actionable insights

Track delivery vs. commitments and highlight risks proactively

Maintain accurate documentation for campaign learnings and benchmarks

6. Billing & Reconciliation

Support billing processes including campaign closure, invoicing, and reconciliation

Ensure alignment between delivered metrics and billed impressions

Requirements

1-2 years of experience in Ad Operations, preferably with a publisher or digital media company

Hands-on experience with Google Ad Manager (mandatory)

Strong understanding of ad serving, tracking, and programmatic ecosystem

Familiarity with third-party trackers, HTML tags, and basic troubleshooting

Proficiency in Excel/Google Sheets for reporting and analysis

Strong attention to detail and ability to manage multiple campaigns simultaneously

Good communication and stakeholder management skills

No requirement for experience in performance marketing platforms such as Meta Ads or Google Search Ads

Good to Have (Bonus Skills)

Experience with SSPs, DSPs, or programmatic platforms

Basic knowledge of HTML, JavaScript, or troubleshooting tools like browser console

Exposure to tools like MOAT, IAS, or DV360

Why Join Us?

Opportunity to work on high-scale brand campaigns

Exposure to fast-growing digital media ecosystem

Collaborative and learning-driven work environment

Mode: Work from Office Noida

Company profile:

Inshorts Group is a leading tech startup in the short form content space. Our innovative platforms Inshorts and Public have been downloaded by more than 300 million users.

• Inshorts, our flagship product,is India's highest-rated and short news app, serving over 12 million active users in India with concise 60 word shorts tailored to smartphone users wanting to get updated of news quickly.

• Public, our second platform is the largest platform for hyperlocal content in India, with 70 million active users in India, providing timely updates and information relevant to the users towns and cities.

We also provide cutting-edge and bespoke advertisement solutions for brands. Brands continue to trust us year after year owing to the multiple innovative award-winning campaigns we have delivered for them across sectors and seasons.