Omnichannel Engagement Manager

Omnichannel Engagement Manager | Berkshire, United Kingdom | Hybrid This employer is a globally recognised leader in specialized pharmaceutical therapies, renowned for its commitment to improving patient lives through innovative treatments in areas like iron deficiency and nephrology. They are dedicated to fostering a culture of inclusion and belonging, driving advancement through diverse perspectives and strategic global partnerships. Join a company that truly believes in making a difference in healthcare worldwide. The Role • Lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. • Collaborate with cross-functional teams including Brand, Medical, Compliance, and Field Sales to ensure consistent, relevant, and compliant interactions with healthcare professionals, NHS stakeholders, and patients. • Drive the transformation of communication with the UK & Ireland healthcare community, delivering meaningful, measurable, and compliant engagement. • Develop and refine omnichannel customer engagement (OCE) processes and technological solutions, managing digital platforms and tools. • Advise local teams on OCE topics and enable the effective use of OCE tools to meet brand objectives and global strategy. • Measure and monitor local OCE effectiveness using defined KPIs and ensure adherence to all legal and compliance requirements. What You'll Need • University degree or equivalent professional experience in a relevant field. • 5-7 years of experience in the pharmaceutical industry. • Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation. • Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance. • Proven experience designing, planning, and delivering digital marketing campaigns, with a strong understanding of measurement and reporting analytics. • Excellent stakeholder management, collaboration, and communication skills. What's On Offer • Opportunity to significantly impact patient outcomes through innovative engagement strategies. • Work in a hybrid model with flexibility in Berkshire. • Be part of a global organization committed to patient well-being and a culture of inclusion. • Professional development opportunities within a leading pharmaceutical company. Apply via Haystack today!