Social Media Manager

Social Media Manager (Beauty & TikTok Focus)

Location: Warrington

About the Role

We're looking for a creative, trend-obsessed Social Media Manager to join our growing beauty marketing agency. You'll lead organic social strategies for beauty brands with a strong focus on TikTok, creating content that drives engagement, grows communities and delivers real commercial results.

If you live on TikTok, understand beauty trends before they go viral, and know how to turn creative ideas into high-performing content, we'd love to hear from you.

Responsibilities

• Develop and manage social media strategies for multiple beauty clients.
• Create engaging TikTok-first content, including filming, editing and publishing.
• Plan and manage monthly content calendars across TikTok, Instagram and other platforms.
• Monitor TikTok trends, sounds, creators and viral moments.
• Manage TikTok Shop campaigns and product launches.
• Coordinate influencer and creator collaborations.
• Produce TikTok LIVE content and support live shopping events.
• Write engaging captions and optimise content for each platform.
• Monitor performance using TikTok Analytics, Meta Insights and Google Analytics.
• Report on KPIs including reach, engagement, follower growth and conversions.
• Work closely with designers, videographers and account managers to deliver campaigns.
• Stay up to date with platform updates and emerging beauty trends.

Requirements

• 2+ years' experience managing social media for beauty, fashion or lifestyle brands.
• Excellent knowledge of TikTok and Instagram algorithms.
• Experience with TikTok Shop is highly desirable.
• Strong video editing skills using CapCut, Premiere Pro or similar.
• Confident creating content both behind and in front of the camera.
• Excellent copywriting and communication skills.
• Experience working with influencers and UGC creators.
• Strong organisational skills with the ability to manage multiple client accounts.
• Data-driven mindset with experience reporting on campaign performance.

Bonus Skills

• Paid social advertising (TikTok Ads & Meta Ads)
• Photography and product styling
• Canva and Adobe Creative Suite
• Shopify or e-commerce experience
• Email marketing (Klaviyo)
• Beauty industry knowledge and passion

What We Offer

• Competitive salary
• Career progression within a fast-growing agency
• Opportunity to work with exciting beauty brands
• Creative and collaborative team environment
• Ongoing training in TikTok trends and social commerce
• Flexible working options
• Staff discounts and team events