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Recently postedFull timeMarketing

Product Marketing Executive

Acuro Associates LtdChertsey, Surrey🇬🇧United Kingdom

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeHybrid
LocationChertsey, Surrey, United Kingdom
Stakeholder ManagementMicrosoft OfficeSEOCampaign ManagementDemand GenerationDigital MarketingProduct MarketingProject Management

Job description

Product Marketing Executive

Hybrid / Remote (2-3 office days/2-3 home based Software Organisation

40,000 - 50,000 + Benefits

Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.

As Product Marketing Executive, you will:

  • Execute product marketing campaigns aligned to product roadmaps and commercial objectives
  • Support go-to-market initiatives for new product launches and enhancements
  • Develop product messaging, positioning and value propositions
  • Create sales enablement content, presentations, customer-facing materials and marketing collateral
  • Drive demand generation activities and support lead nurturing programmes
  • Monitor campaign performance, ROI, conversion rates and pipeline contribution
  • Analyse marketing data and provide recommendations for continuous improvement
  • Track market trends, customer needs and competitive activity
  • Manage digital marketing assets and ensure content remains accurate and compliant
  • Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

  • Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
  • Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
  • Develop repeatable AI-assisted workflows to improve productivity and consistency
  • Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
  • Help promote AI best practices throughout the marketing organisation

You'll ideally have:

  • 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management
  • Experience working within SaaS, software, cloud or technology-led organisations
  • Strong understanding of demand generation, lead management and marketing funnels
  • Experience with HubSpot
  • Knowledge of digital marketing channels including SEO, social media, analytics and website management
  • Strong communication and stakeholder management skills
  • Excellent organisational and project management capabilities
  • Strong analytical skills with the ability to turn data into actionable insight
  • Proficiency in Microsoft 365

Desirable Experience

  • Healthech experience
  • Practical experience with AI-driven marketing platforms and workflows

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