Sr. Technical Marketing Engineer

JOB SUMMARY

As a Sr. Technical Marketing Engineer (TME) at NetApp, you will own technical marketing end-to-end for one or more assigned technology areas within the NetApp portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more NetApp products and potentially partner products. You will do so working side-by-side with Product Marketers, Solution
Marketers, and our Competitive Intelligence team as part of the Integrated
Product & Platform Marketing (IPPM) team at NetApp, and in partnership with
Product Managers and Engineers in one or more NetApp business units that also report to our Chief
Product Officer.

While you won’t be writing production code and you won’t be in a support role, you will be expected to develop a deep hand-on understanding of your product by partnering from its inception by Product Management and development by
Engineering all the way through to general availability, so that you can be the expert on its functionality for all outbound functions and demonstrate what the product can do at its best to the world at large.

TMEs produce consistent, high-quality technical content, including technical reports, white papers, proof of concepts, reference architectures, proof of concept guides, and more. You’ll build and curate integrated solution demos using the latest AI-enabled demo creation tools, and partner with other NetApp teams to build an integrated technology stack to make appropriate demos easily findable and usable by our sales teams, partners, and end-customers, while collecting engagement metrics and continuous feedback for improvement.

The best TMEs are also highly visible within NetApp and the industry. You will represent NetApp and your assigned technologies at conferences, in webinars, in videos/podcasts, and on social media as a trusted technical subject matter expert. As your work will expose you to our sales organization and customers you will help translate input from those audiences into insights to provide to
Product Management.

JOB RESPONSIBILITIES

• Collaborate with Product Management and Engineering across the product
• Own technical marketing end-to-end for assigned technology area(s) on one or
• Design and maintain self-service interactive assets (demos, sandboxes,

TCO/ROI calculators, interactive guides); work with cross-functional marketing and sales enablement teams to embed within customer-facing content and sales tools and instrument these assets to gauge usefulness & impact.

• Produce consistent technical content and enablement: solution briefs,
• Create integration deep dives and “how-to” videos that demonstrate how our
• As needed, utilize basic scripting and/or common automation toolkits (e.g.

Python, Ansible, Terraform, etc.) to demonstrate features and integrations and to enable customers to replicate scenarios. You will not develop or distribute code for customer use in production environments.

• Act as a technical subject matter expert in webinars and virtual events;
• Synthesize input from customers and sales teams obtained during work as a
• Provide input and content for technical education curricula in partnership
• Measure and report asset utilization and impact; drive continuous improvement

REQUIREMENTS

• 12 + years in technical marketing, sales engineering, solutions architecture,
• Demonstrated expert-level understanding in one or more enterprise technology
• Demonstrated ability to craft technical narratives, value proof, and
• Excellent technical writing, communication, and storytelling skills;
• Proven experience building and managing demos and showcase environments at

Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired.

• Strong content creation skills across written and video formats: solution
• Comfortable as a public speaker and on-camera presenter; capable of engaging
• Hands-on proficiency with basic scripting and automation to demonstrate

Terraform, etc.)

• Facility with competitive/alternatives analysis and building data-backed,
• Strong collaboration and program management skills; able to coordinate

EDUCATION

• Bachelor’s degree in computer science, engineering, information systems, or a
• Or, A Master’s degree in a technical field as listed above, with less

Note to candidates: This posting is intended to collect resumes for future opportunities in the above role(s). Timing of hire and speed of recruiting process will depend on business needs.

Compensation:
The target salary range for this position is $195,000-240,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package.

This may cover
Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off
(PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.