Director, Talent Social Content

About the Role

Creatives disrupt the internet by bringing social first ideas that will have an impact across platforms and this role isn’t any different. Content that has been done before is boring, but in this role you will develop ideas and content with the biggest fans, athletes, creators and celebrities in the world. This content will live across the Fanatics handles with the purpose of building the fanatics’ relationships, brand and GETTING VIEWS.

You are someone who can think on their feet and come up with ideas at all times. It can range from a 30 second shoot where you can create one video all the way to planning our biggest tentpole stunts. You are amazing with high profile talent and figuring out what type of content will make them excited and perform well.

This person will think outside the box to connect brand initiatives with social first creativity in mind. You will work with the Original Content, Social Programming and YouTube Teams to engage our audience in the best social first way.

Responsibilities

• Maximize reach and video views across short-form platforms.
• Lead creative and execution for content with athletes, creators and celebs
• Focus on platform trends and cultural moments to create unique social content.
• Collaborate with the Original Content + Social Programming team to create moments.
• Must have a strong social instinct of what’s trending on the internet and pop culture.
• Lead ideation on social stunts for everyday social and Fanatics Fest
• Identify key creators and influencers to work with.
• Understands social strategy across platforms (FB/X/IG/TT/YT).
• A storyteller that develops content to break the internet while serving company goals.
• Lead conversations with partners and the team to develop the best content possible.
• BE FAST.

Other Key Attributes / Characteristics

• Deep understanding of what’s currently trending on the internet.
• Identifying which athletes and creators are next to make an impact.
• Communicator that is able to speak with internal and external partners.
• Excellent time management and organization to bring concepts to life.
• Existing relationships with talent agents and managers.

Travel

• Any time we have access to a big moment or talent, you will be going to the event or leading the creative for a team member to attend.