Consultant, Marketing

Mastercard seeks a Marketing Consultant in its Advisors & Consulting Services group to design and execute data-driven marketing strategies for enterprise software clients. You will analyze customer and product data, translate insights into actionable campaigns, and optimize digital funnels across channels. Partnering with product, sales, and analytics teams, you'll develop go-to-market plans, measure performance with clear KPIs, and present recommendations to stakeholders. This role suits a self-starter who excels at storytelling with data, marketing experimentation, and collaborating in a fast-paced, innovative environment.

Responsibilities

• Develop and execute data-driven marketing strategies for software and IT clients
• Analyze customer, product, and campaign data to generate actionable insights
• Design and optimize multi-channel digital marketing campaigns
• Partner with product, sales, and analytics teams on go-to-market plans
• Define and track KPIs to measure marketing performance and ROIPrepare and deliver presentations and recommendations to stakeholders
• Run A/B tests and experiments to improve conversion and engagement
• Collaborate with cross-functional teams to align marketing with business goals
• Translate complex data into clear, business-focused narratives
• Stay current on digital marketing trends, tools, and best practices

Required Skills

• Marketing strategy
• Digital marketing
• Marketing analytics
• SQL or data querying
• A/B testing and experimentation
• CRM platforms (e.g., Salesforce, Hub
• Spot)
• Marketing automation tools
• Presentation and storytelling with data
• Campaign performance measurement (KPIs, ROAS)
• Go-to-market planning