Customer Data Platform Analyst

Job#: 3038886

Job Description:
Customer Data Platform Analyst

Location: Remote working EST hours

Length: PERM/Direct hire

Salary: 85-95K

Role Overview

We are seeking a Customer Data Platform Analyst to serve as a hands-on subject matter expert responsible for translating marketing requirements into scalable audiences within Twilio Segment. This role bridges the Marketing, Data, and Engineering teams to ensure data is accurately ingested, unified, and activated. The position focuses on driving data quality, governance, and continuous optimization to deliver reliable and measurable audience use cases that inform marketing strategy.

Key Responsibilities

• Translate marketing briefs and requirements into technical audience definitions and segmentation logic within Twilio Segment.
• Design, build, and maintain reusable, identity-aware audiences to support lifecycle marketing and personalization.
• Serve as the in-platform SME for Segment, including audience creation, traits, events, and destination activation.
• Partner with Marketing, Data, and Engineering to align business needs with technical solutions.
• Validate, monitor, and troubleshoot data ingestion pipelines for accuracy and completeness.
• Configure and manage identity resolution, merge policies, and profile stitching.
• Ensure high standards of data quality, integrity, and platform governance.
• Develop and enforce standard operating procedures and QA processes for audience creation and data onboarding.
• Monitor audience performance, data flow, and platform health to identify optimization opportunities.
• Document audience logic, operational processes, and governance standards.

Required Qualifications

Experience: Proven experience with Twilio Segment is required. Candidates must have a background in managing ETLs, jobs, and data pipelines, along with expertise in audience management. The role requires a self-sufficient individual capable of working independently.

Preferred Qualifications

• Experience with a company implementing a new Customer Data Platform (CDP) tool is considered a plus.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

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Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

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