Freelance Publicist

This is a freelance Publicist position initially for 3 months.

Our client is an award-winning integrated independent marketing agency that operates at the intersection of culture, talent and partnerships.

Working with leading brands across Sports, Food & Beverage, Luxury, Lifestyle, Activewear and Leisurewear, we are looking for a Publicist who lives and breathes telling the brand story, understanding the hook, and can turn a brand moment into coverage that matters. You will own the sell-in and media relations for your brand portfolio spanning regional and national coverage within weeklies, glossies, trade press, podcasts, social-first channels and digital-only platforms.

Key responsibilities:

• Ideate and sharpen the story for your clients news, launches, campaigns and moments across Fashion, Lifestyle, Culture and Drinks categories
• Write and refine press releases, pitches, briefing notes and media materials, tracking coverage and looking at campaign-builds throughout
• Lead sell-ins across a broad media mix: national weeklies, glossies, trade press, TV, radio, podcasts, digital only platforms and social-first channels
• Secure high-value interview opportunities for your clients
• Build and maintain strong current relationships with Journalists, Editors and Content Creators across key channels

We’re looking for:

• Experience as a Publicist or PR Manager within an agency or publishing environment, securing great coverage for your clients across the Fashion, Lifestyle, Culture or Food and Beverage categories
• A strong current book of contacts spanning weeklies, glossies, trade press and digital-only platforms, with a track record of securing interviews and opportunities for senior spokespeople
• A storyteller, someone who understands the hook for your media contacts and opportunities for your clients
• Keen attention to detail and strong written and verbal communication skills
• Experience using PR and media monitoring tools, as well as Microsoft Office and Google Suite

We’re Talent in Residence and we’re founded on the belief that people are a company’s Talent in Residence. We believe the industry needs to reflect the world around us, which is why we operate with diversity, inclusion, equity and belonging at heart.