Web Marketing Program Manager (Contract)

Company Description

About Sia Experience - Marketing Advisory

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

Job Description

Employment Type: W2 only

Compensation: $70-75 hour

Duration: Full-time (40 hours/week) through December 31, 2026

Schedule: Monday–Friday, 9:00 AM–5:00 PM PST

Office: Hybrid

Location: West Coast Preferred

About the Role

As a Web Program Manager, you'll serve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'll work across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic web objectives.

Impact

By bringing clarity to priorities, dependencies, and opportunities, you'll help clients operate more effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, and optimized—ultimately driving stronger customer experiences and business outcomes.

Key Responsibilities

Program Management & Delivery

Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website

Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans

Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives

Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs

Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction

Identify risks, dependencies, and blockers early and proactively drive resolution

Strategic Problem Solving & Optimization

Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity

Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions

Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments

Drive process improvements that improve scalability, execution quality, and stakeholder experience

Apply web best practices and strategic thinking to both new initiatives and existing site experiences

Establish and refine operational processes, documentation, and governance frameworks that support a growing web program

Web Strategy & Planning

Translate marketing and business objectives into actionable web recommendations and project plans

Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health

Contribute to roadmap planning and prioritization discussions by identifying high-impact opportunities and recommending tradeoffs when necessary

Ensure web initiatives support broader marketing goals and customer journey objectives

Partner with stakeholders to define success metrics and measurement approaches for key initiatives

Stakeholder Management & Communication

Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders and maintaining momentum throughout the project lifecycle

Consolidate feedback, facilitate decision-making, and communicate recommendations, risks, dependencies, and progress clearly

Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate

Lead recurring project communications, stakeholder reviews, and status updates

Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives

Analytics & Performance

Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities

Monitor key performance indicators and identify trends, risks, and areas for improvement

Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews

Communicate performance outcomes, insights, and recommendations to stakeholders and leadership

Translate performance data into actionable next steps and roadmap opportunities

What Success Looks Like

AI-native operator — you use AI fluently across drafting, synthesis, and analysis. You think in agents and automation, not just prompts. You bring this capability to the role from day one

Projects are effectively scoped, planned, and delivered with strong stakeholder alignment and minimal oversight

Stakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguity

Web initiatives are prioritized effectively based on business impact, effort, dependencies, and strategic value

Opportunities for optimization and improvement are proactively identified and acted upon Cross-functional teams remain informed, aligned, and accountable throughout the project lifecycle

Risks, blockers, and dependencies are surfaced early and managed effectively

Web recommendations are grounded in data, business objectives, and industry best practices

Operational processes become more scalable, efficient, and effective over time

Site performance, user experience, and overall program health continuously improve through proactive ownership

Work is organized, timelines are managed, and nothing falls through the cracks

Qualifications

5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles

Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred

Proven experience managing complex, cross-functional web initiatives from planning through launch

Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies

Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention

Demonstrated experience with:

Landing page strategy

SEO fundamentals and optimization

Content strategy and information architecture

User journeys and conversion best practices

Website governance and operational processes

Web analytics and performance measurement

Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities

Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation

Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams

Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion

Bachelor's degree required

Preferred:

Familiarity with SEO basics and how they integrate into web content workflows

Consumer hardware, e-commerce, or devices web marketing background

Experience with project management tools

Content strategy experience (educational guides, product exploration, editorial calendars)

Agency coordination experience

Additional Information

Diversity, Equity, Inclusion & Belonging

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Work Authorization & Sponsorship

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).