Content Marketing Specialist

Location: Atlanta, GeorgiaJob Type: ContractCompensation Range: $35 - 40 per hourEducation: BachelorsThe Content Marketing Specialist is responsible for producing high-impact content across a variety of channels-including owned websites, retail partner platforms, digital ads, email, video platforms, and broader marketing channels. A primary focus of this position is ensuring all content is optimized for traditional SEO, Answer Engine Optimization (AEO), and Search Generative Experience (SGE) standards.

Responsibilities:Content Strategy & IdeationPartner with marketing leadership to execute content strategies that support new product rollouts, promotional campaigns, and lead generation targets. Spot market trends, customer pain points, and competitive advantages to build compelling product narratives. Pitch creative content ideas and story frameworks that highlight our solutions' unique market position. Work alongside leadership and cross-functional teams to build content roadmaps tailored to specific buyer personas and sales funnel stages.

Content CreationCraft high-converting, premium copy across multiple formats, including: web pages, retail product listings and feature bullets, paid ad copy, native articles, email campaigns, YouTube metadata (titles, descriptions, captions), and collateral as assigned. Build problem-and-solution messaging that clearly communicates the core value of our offerings. Adapt tone and messaging for different audiences, distribution platforms, and stages of the customer journey. Maintain strict brand consistency regarding voice, messaging, and overall tone across every touchpoint.

SEO, AEO & Content OptimizationProduce forward-looking content optimized for standard SEO, AEO, and AI-powered search environments (SGE).Perform keyword and search intent research, incorporating findings directly into content creation. Track core performance indicators, including web traffic, user engagement, and conversion rates. Iteratively update and enhance existing content using search trends, performance analytics, and campaign data. Marketing CollaborationCoordinate with cross-functional marketing teams to deliver content assets for unified campaigns, launches, and sales initiatives.

Supply versatile messaging frameworks and creative assets for seamless cross-channel use. Demand Generation Through ContentWrite engaging content that educates, inspires, and converts target audiences. Uncover new avenues to boost organic reach through valuable, search-friendly storytelling. Author content designed to drive traffic, increase site engagement, and encourage action. Qualifications:3+ years of professional experience in digital marketing, copywriting, or content strategy.

Advanced SEO & Modern Search Expertise: Demonstrated background in producing search-optimized copy with practical, day-one working knowledge of AEO, SGE, and GEO concepts.

Storytelling & Message Personalization: Talent for translating technical or complex ideas into clear, compelling narrative forms, with a proven ability to adjust tone for distinct buyer personas.

Versatile B2C/Consumer Brand Copywriting: Experience writing for consumer packaged goods (CPG) or B2C brands across a broad range of formats (e.g., long-form articles, ad copy, decks, video scripts) rather than a single niche format.

Skills:Generative,performance optimization,strategic thinking,content creation,Content Marketing,communication channels,ideation,advertising,marketing leadership,marketing,publishing,resonate,retailer,SEO,Engine Optimization,storyteller,personasEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.