Quick overview
Job description
The GTM Lead, DACH sits within Mistplay’s EMEA Growth team and launches and runs Germany’s growth engine across Android and iOS, with Austria and Switzerland in scope once the German flywheel proves out. You will be reporting to the General Manager, EMEA.
Germany is the largest Android gaming market in Western Europe, and we are funding a serious run at it. The org is heavily matrixed today, so you start by looking after every spoke of the flywheel — advertiser budgets, player rewards, creative output, the operating rhythm — tracking performance, flagging what drifts, and driving the fix through UA and Product, who execute for now. As Germany’s revenue and margin prove out, direct operational control of these levers transfers to you — so we need someone who has actually run them before, not only someone who can oversee them.
The GM EMEA holds P&L accountability for Germany; you are incentivized on the functional metrics that move the flywheel — users, product and advertiser intelligence — with direct access to functional teams to move all three. The playbook you build is designed to transfer as your scope grows into the wider DACH region.