Salesforce Marketing CRM

The CRM Specialist is responsible for creating and executing email campaigns and personalized communications using Salesforce Marketing Cloud. The role includes optimizing customer
journeys, analyzing performance, and collaborating with Business and IT teams to align marketing efforts with business goals. The ideal candidate will have strong CRM expertise, excellent
analytical skills, and the ability to develop strategies that drive donor engagement and loyalty.

Specific Leveling
Characteristics CRM Specialist
Creating and executing email campaigns, automated journeys, and personalized communications using Salesforce Marketing Cloud.
1. Create personalized communication through email marketing, SMS, and other CRM tools to foster stronger customer relationships. Collaborate in the setup and maintenance of a
comprehensive Salesforce Marketing Cloud infrastructure. Refine email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and
conversions. Monitor, define, and improve journeys, including developing and presenting use cases for various scenarios. Propose and implement automations to reduce manual work and
enhance efficiency.
2. Contribute to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms. Deep knowledge of the usability of SFMC tools such as
Email Studio, Content Builder, Journey Builder, Mobile Studio, and Automation Studio. Collaborate with technology and system experts to create automations and minimize manual errors.
Document processes meticulously and track advancements. Proofread and double-check campaigns before sending.
3. Activate campaigns using automation tools. Oversee vendors to ensure capability delivery and campaign execution using agile methods in SFMC. Offer insights into evolving market
technologies and trends within the marketing technology domain.
Knowledge of SQL, HTML, and AMP script is highly desirable.