Content Strategist - Fashion E-commerce

We're looking for a Content Strategist to be the driving force behind our brand's content: messaging, planning, scripting and execution, across 3 brands. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.

Strategy & Planning

• Own the content strategy and calendar across web, app, social, email, and campaigns
• Translate business goals (conversion, retention, brand awareness) into actionable content plans
• Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post-purchase
• Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events

Messaging & Scripting

• Define and maintain brand tone of voice, messaging pillars, and content guidelines
• Write and/or oversee scripts for video, reels, product stories, and campaign content
• Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets
• Ensure consistency of voice across all channels and formats

Content Management & Execution

• Manage the content production pipeline - briefing, reviewing, and approving work from writers, designers, and video teams
• Coordinate with photography/videography teams for shoot planning tied to content needs
• Maintain a content repository/asset library for easy reuse and repurposing
• Manage timelines to ensure on-time delivery across multiple concurrent projects

Performance & Optimization

• Define content KPIs (engagement, CTR, conversion, time-on-page) and track performance
• Use data and user insights to continuously refine content approach
• A/B test messaging, formats, and creative angles to improve outcomes
• Stay on top of fashion, e-commerce, and content trends to keep the brand culturally relevant

Cross-functional Alignment

• Work closely with performance marketing, social media, and design teams to ensure integrated campaigns
• Partner with the merchandising/category team to align content with product drops and inventory priorities
• Present content strategy and performance updates to leadership

• 2-3 years of experience in content strategy, editorial or brand content roles: fashion, lifestyle or e-commerce preferred
• Please attach your resume along with your portfolio or samples of your previous work when applying. This is a mandatory requirement, and applications submitted without a portfolio or work samples will not be considered.
• Strong writing and storytelling skills with an eye for visual/brand aesthetics
• Proven experience managing content calendars and cross functional production workflows
• Understanding of e-commerce funnels and how content drives conversion
• Familiarity with SEO fundamentals, social content formats, and email/lifecycle marketing
• Comfort working with AI and data: GA, content performance dashboards, etc.
• Excellent project management and stakeholder communication skills

• Experience with fashion/apparel brands specifically
• Hands-on scripting/shoot planning experience
• Familiarity with tools like Notion, Adobe Creative Suite, CMS platforms

Company Description

Forge Labs is redefining apparel manufacturing for DTC brands through precision, innovation and efficient production. With three brands under the Forge Labs umbrella, we're scaling rapidly and building the future of modern apparel manufacturing.

Does this sound like an opportunity for you?

Portfolio applications only. DM us or apply here or send your updated Resume and a link to your Design Portfolio to:

Subject Line Format: Application for Content Strategist - Your Name