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Sales Manager – Education Products & Growth Strategy

Asterism IT SolutionsLafayette, IN🇺🇸United StatesPosted 10 Jul 2026

Quick Overview

Work Type
On Site
Level
Mid Senior

Job Description

 Sales Manager – Education Products & Growth Strategy
 
Experience required:  10 Years
 
Education level:  All education level
 
Job function:  Sales
 
Industry:  Publishing
 
Position Overview
We are seeking an experienced and strategic Sales Manager to lead a high-performing sales team while driving business growth, market expansion, and product development initiatives within the education sector.
This leadership role is ideal for a results-oriented professional who excels at coaching teams, developing sales strategies, identifying new market opportunities, and collaborating with executive leadership to support long-term organizational growth.
Key Responsibilities
Sales Leadership
  • Lead, coach, and develop a team of sales professionals to achieve and exceed performance objectives.
  • Establish sales goals, performance metrics, and accountability standards.
  • Foster a collaborative, customer-focused, and results-driven sales culture.
  • Provide ongoing coaching, mentorship, and performance feedback.
Business Development & Growth Strategy
  • Develop and execute strategic sales plans to drive revenue growth across K-12 and higher education markets.
  • Identify new business opportunities, customer segments, and revenue channels.
  • Expand market presence through strategic account development and relationship management.
  • Build and maintain strong partnerships with school administrators, educators, distributors, and key decision-makers.
Product Strategy & Innovation
  • Collaborate with leadership to identify opportunities for new products and services.
  • Assist in developing and executing go-to-market strategies for new offerings.
  • Provide market insights and customer feedback to support product development and continuous improvement.
Performance & Analytics
  • Monitor sales performance through forecasting, reporting, and data analysis.
  • Evaluate market trends, competitive activity, and customer needs to guide strategic decision-making.
  • Recommend process improvements that enhance sales effectiveness and operational efficiency.
Qualifications
  • Proven experience leading and developing successful sales teams.
  • Strong background in sales management, business development, or strategic account management.
  • Demonstrated ability to develop and execute growth strategies that deliver measurable results.
  • Excellent leadership, coaching, communication, and interpersonal skills.
  • Strong analytical and strategic planning abilities.
  • Entrepreneurial mindset with a passion for innovation and continuous improvement.
  • Experience within education, publishing, instructional products, or a related industry is preferred but not required.

Must Have
8–15+ years of B2B sales experience, preferably selling into K–12 education, higher education, government, SaaS/EdTech, educational products, office products, publishing, or similar consultative markets.
Experience leading teams of 10–20+ sales representatives across multiple territories.
Strong experience in:
Sales coaching and performance management
Territory planning and forecasting
Sales analytics and KPI reporting (Excel proficiency)
Product launches and sales enablement
Cross-functional collaboration with marketing and product teams
Willing to be primarily onsite in Lafayette/West Lafayette, Indiana or relocate.
Target Industries
EdTech
Educational publishing
School supplies and educational products
Curriculum and assessment companies
Learning technology
Office products selling into schools
Government/public sector sales
B2B SaaS serving education
Printing/promotional products for schools.

Skills

Account Management
B2B Sales
Business Development
Sales Analytics
Sales Enablement

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