Associate Director, US Brand Marketing

We're hiring on behalf of a Haystack partner! The Role • Lead the development and execution of the annual brand plan, including strategic imperatives, key initiatives, and tactical execution. • Develop compelling brand messaging and promotional campaigns that resonate with key stakeholders and align with market needs. • Oversee agency management, MLR review, and budget management for promotional activities. • Conduct market research to inform brand decisions and monitor competitor activities to proactively adjust strategies. • Partner with Sales and Training teams to develop tools and resources for field and inside sales execution. • Evaluate inside sales effectiveness, identify optimization opportunities, and recommend strategy adjustments. What You'll Need • Bachelor's degree required, preferably in Life Sciences or Business/Marketing; MBA preferred. • 10+ years of healthcare experience, including at least 7 years in commercial roles within the pharmaceutical, biotech, or medical device industry. • Strong analytical capability, comfort working with performance metrics and market data. • Proven ability to lead and influence across a highly matrixed organization without direct authority. • Excellent oral, written, and presentation skills with strong project management capabilities. • Vaccines or buy-and-bill product experience is a plus. What's On Offer • Competitive annual salary ($180,000 - $205,000) plus potential for incentive compensation and equity. • Opportunity to strategize and lead brand growth in a competitive market. • Collaborative and inclusive work environment. • Support for continuous improvement and professional development. Apply via Haystack today!