Events Marketing Manager

Job Summary:
Seeking an Events Marketing Manager, Audience Engagement, for our Live business unit.

Responsibilities:

• Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
• Implement and monitor marketing campaigns to meet organization s attendee, registration, and revenue goals
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
• Partner with Data Analytics to create quarterly reports on event performance.
• Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities.
• Work with social media specialist(s) to publish social media posts
• Provide ongoing reporting and analysis to inform and support business decisions.
• Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
• Interface with Sales and internal teams to address specific program performance issues
• Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement

Requirements:

• 2+ years digital marketing experience, preferably in multi-channel marketing
• Education: BA/BS in marketing is preferred
• Exceptional marketing strategy and campaign management skills
• Must be proactive and detail-oriented
• Strong ability to multi-task in a fast-paced environment
• Strong sense of self-direction and ability to lead and own projects
• Excellent teamwork, written and verbal communications skills
• Proven success in working with cross-functional teams
• Strong organizational, operational, analytical, and project management skills
• Strong ability to represent and communicate data-driven analysis to various departments
• Advanced MS Excel, PowerPoint skills
• Knowledge of direct to physician marketing a plus