Google Meta Ads

Company Description Merxyn is a growing digital services company focused on helping businesses increase their online visibility and performance. The organization partners with clients across various industries to design data-driven marketing strategies and optimize their presence on major advertising platforms. Merxyn values collaboration, accountability, and continuous learning, encouraging team members to experiment, analyze results, and refine campaigns. Working at Merxyn offers the opportunity to contribute directly to client growth while developing specialized expertise in digital advertising and analytics.
Role Description The Google Meta Ads Specialist role at Merxyn is a part-time, remote position focused on managing and optimizing paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. Day-to-day responsibilities include setting up campaigns, defining targeting and bidding strategies, creating and organizing ad groups, and writing or refining ad copy and creatives in collaboration with the creative team. The specialist will monitor performance metrics, analyze campaign data, and implement ongoing optimizations to improve ROI, conversion rates, and audience engagement. The role also involves preparing performance reports, providing insights and recommendations to internal stakeholders or clients, and staying current with platform updates, best practices, and policy changes. This position requires effective time management, clear communication, and the ability to work independently in a remote environment.
Qualifications

• Experience with Google Ads, including campaign creation, keyword targeting, bidding strategies, and performance optimization.
• Hands-on experience with Meta Ads (Facebook and Instagram), including audience targeting, creative testing, and conversion tracking.
• Strong analytical skills, with the ability to interpret data, use analytics tools (e.g., Google Analytics or similar), and translate insights into actionable optimizations.
• Solid understanding of digital marketing fundamentals, including funnels, attribution, conversion rate optimization, and basic marketing strategy.
• Proficiency in creating clear, concise ad copy and collaborating on visual assets that align with brand guidelines and campaign goals.
• Excellent written and verbal communication skills, with the ability to present campaign results and recommendations in an accessible way.
• Demonstrated ability to work remotely, manage multiple campaigns or projects concurrently, and meet deadlines with minimal supervision.
• Prior experience in a marketing agency, e-commerce, or performance marketing environment is beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with A/B testing, retargeting strategies, and basic landing page best practices is a plus.