Director of Digital Marketing and Customer Experience

Location: Atlanta, GeorgiaJob Type: PermanentCompensation Range: $160,000 - 170,000 per yearYou will lead the visual evolution for a portfolio of household names within the national homebuilding sector. This dynamic, high-visibility role allows you to pioneer an intuitive digital customer experience while enjoying the work-life balance of a hybrid schedule. Creative talent will appreciate the opportunity to leverage an advanced tech stack and build upon the brand's stellar reputation. Step into a collaborative environment where your vision for analytics and lifecycle messaging will shape the future of a renowned national portfolio. Responsibilities:Define the vision and performance standards for the enterprise's primary website and digital front door.Lead a dynamic, high-visibility digital roadmap and optimization strategy to ensure seamless customer journeys.Govern enterprise email and SMS channels to ensure highly personalized, cohesive user experiences.Establish robust measurement frameworks to evaluate funnel performance and continuous conversion improvements.Mentor and develop a cross-functional team of digital, marketing, and analytics specialists. Qualifications:8+ years of progressive digital/customer experience, with 3+ years in a leadership capacity defining digital strategy.Deep expertise in customer journey optimization across web, email, and SMS using enterprise automation platforms.Advanced analytical skills with the ability to translate complex data sets into actionable, insight-driven decisions.Proven experience guiding marketing technology ecosystems and applying AI use cases responsibly.Bonus Points: MBA or advanced degree, and specific expertise with enterprise automation platforms.JOBID: 36 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.