Performance Marketer

Location : Shakurpur

Employment : Full Time

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing.
• Create and manage Meta Ads campaigns on Facebook and Instagram.
• Conduct keyword research, audience targeting, competitor analysis, and bid strategy optimization.
• Monitor campaign performance and continuously improve KPIs such as CPL, CPA, ROAS, CTR, and conversion rates.
• Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, and other analytics tools.
• Perform A/B testing on ad creatives, landing pages, audiences, and campaign structures.
• Generate regular performance reports and provide actionable insights.
• Manage advertising budgets efficiently and ensure maximum return on ad spend.
• Collaborate with creative and content teams to develop high-performing ad creatives and landing pages.
• Stay updated with the latest digital advertising trends, platform updates, and best practices.

Required Skills & Qualifications

• 1-3 years of experience in Performance Marketing.
• Strong expertise in Google Ads (Search, Display, YouTube, Performance Max, Shopping campaigns if applicable).
• Experience managing and optimizing Meta Ads campaigns.
• Proficiency in Google Analytics 4 (GA4) and Google Tag Manager.
• Strong understanding of conversion tracking, attribution models, and marketing funnels.
• Experience with lead generation and performance-driven campaigns.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and reporting skills.

Salary - 20k to 35k