Digital Paid Media Manager

A fast-growing, multi-brand franchise organization is seeking a dynamic Digital Paid Media Manager to drive impactful advertising strategies and support the growth of its franchisee network. This is a chance to join a collaborative team dedicated to innovation, development, and real results.

Digital Paid Media Manager Benefits & Compensation

• 401(k) with company matching
• Comprehensive health, dental, and vision insurance
• Paid time off and parental leave
• Inclusive and dynamic culture
• Wellness resources
• Clear path for advancement and professional development

Digital Paid Media Manager Requirements & Qualifications

• Bachelor’s degree; marketing, business, or related field preferred
• 3+ years of paid media experience, particularly in strategy, execution, and management
• Experience leading digital campaigns from concept through post-campaign analysis
• Strong analytical skills with the ability to interpret campaign data and deliver insight-driven recommendations
• Proficiency in web analytics and ad platforms, including Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite
• Working knowledge of HTML and JavaScript development constraints
• Excellent communication, presentation, vendor management, and team leadership skills
• Must be able to work on-site daily in the Virginia Beach market

Digital Paid Media Manager Preferred Background & Skills

• Experience with agency or multi-location digital marketing
• Prior oversight of franchise or distributed marketing programs

Digital Paid Media Manager Day-to-Day Responsibilities

• Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for various brands and services
• Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns
• Manage relationships with external agencies and media vendors to meet deliverables and performance goals
• Oversee paid media budgets at both the national and local levels, maximizing lead generation and customer acquisition
• Track KPIs, analyze performance data, and provide strategic recommendations
• Create and maintain weekly, monthly, and quarterly paid media reports
• Support franchisees and internal teams with digital marketing guidance
• Assist with hiring, training, and managing digital marketing staff
• Stay current on the latest advertising technologies, AI integrations, and best practices

Join a company that values your expertise, fuels your growth, and rewards your impact!