Principal Product Manager (AI)

Location: Telecommute (EST working hours)Job Type: Contract to hireCompensation Range: $80 - 90 per hourAs the Principal Product Manager, AI Assistant, you are the strategic "Squad Leader" for one of our most critical company initiatives: leading the charge as we continue to evolve our AI Assistant, which will be central to how our customers work in the platform going forward. What we've built so far this year is far from a chatbot; it's truly a marketing companion who can create emails, turn them into social posts, analyze your data, and basically be your go-to as you grow your SMB. Now, we're looking for the next leader who can help it be the best in the industry.

Responsibilities:Lead the strategic roadmap for our AI Assistant as a core platform capability, positioning it as the industry-leading marketing companion. Own the full product lifecycle - define features, manage prioritization, and drive execution with engineering and design partners. Drive adoption and engagement metrics by understanding customer workflows and removing friction from how SMBs use AI in their marketing. Partner cross-functionally with marketing, sales, and customer success to articulate the AI Assistant's value and capture competitive differentiation.

Define success metrics and build the business case for AI investments, ensuring ROI and impact on customer acquisition and retention. Mentor other PMs on AI building best practices. Represent the AI Assistant vision in company strategy sessions and ensure alignment with broader platform priorities. Qualifications 8+ years of product management experience, with at least 2 years owning AI or ML powered products in production is required. Track record of taking a product from "good" to "best in class" in a competitive category, not just shipping features.

A bias for shipping and learning fast over perfecting before launch. Deep intuition for your target customers: you understand their constraints, workflows, and what "good enough" actually means for a small business. Ability to drive the team through uncertainty or high stakes to achieve the goals. Comfortable operating at the intersection of LLMs, UX, and business outcomes; you don't need to write the models, but you know how they work and where they break. Strong opinions on what makes AI products feel magical vs. gimmicky, and you can articulate that clearly to engineers and executives alike.

Data-driven decision maker who can go deep into our data environment with modern tools to get to the core of why things work or don't work. Experience leading or mentoring other PMs; you make the team around you better. Excellent communicator who can translate technical AI capabilities into customer and business value for any audience. Nice to Haves:Experience with email marketing, marketing automation, or PLG (Product-Led Growth).A technical background.

Background in growth-focused initiatives (onboarding, monetization, or retention).JOBID: 57 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.