AJO Sr. Developer

Job Title: AJO Sr. Developer

Location: Remote

Job Type: Fulltime

Job Description:

AJO Sr. Developer

Must Have Technical/Functional Skills

4+ years of developing and implementing marketing automation solutions, focusing on Adobe Marketing Cloud, Adobe Journey Optimizer (AJO), Adobe Campaign, and Adobe Experience Platform (AEP) services.

Data Activation Expertise: AJO, AEP (RT-CDP), and AEM integration with Adobe Target, Adobe Analytics, Customer Journey Analytics (CJA), Destination Configurations, and Export APIs.

Performance & Load Optimization: Optimize data processing performance and conduct load testing to ensure AEP handles expected data volumes and user loads without degradation.

AJO Journey Creation & Measurement: Implement, configure, test, and rollout new journeys, campaigns, and configurations (Email, SMS, Push notification, Data Sources, Events, Custom Actions, 3rd Party API integrations, Offer Decisioning, and Journey reporting/monitoring).

AEP Data Management:

Ingestion & ETL workflows from diverse sources for data cleansing, enrichment, and normalization.

Data Preparation: Defining XDM schemas, dataset creation, profile merge policies, and segmentation.

Data Governance: Implement data governance policies, data usage labels, and ensure compliance with data privacy regulations and industry standards.

Web & Scripting Technologies: Core web technologies including XML, HTML5, CSS, client/server-side scripting (JavaScript, Python), consuming RESTful APIs, and interacting with GraphQL APIs.

Certifications: Technical developer certifications across one or more Adobe Experience Cloud / AEP products.

Roles & Responsibilities

Business Use Case Design: Analyze business requirements and translate them into comprehensive AEP solutions and detailed use cases to address business needs and enhance customer experiences.

AEP Solutions Development: Design, develop, and implement end-to-end solutions leveraging AEP functionalities, schemas, and data capabilities.

ETL & Integrations: Design and implement robust ETL processes and integrations with downstream/upstream systems for continuous data flow and real-time marketing activation.

Journey Orchestration: Design and configure omnichannel journeys in AJO to ensure accurate tracking, audience targeting, and consistent messaging.

Troubleshooting & Optimization: Monitor platform performance, proactively identify bottlenecks, troubleshoot technical issues, and optimize workflows.

Continuous Improvement: Track advancements across AEP and Adobe ecosystem to modernize solutions and adopt new capabilities.

Generic / Soft Skills

Strong verbal and written communication skills for customer interaction and technical documentation.

Self-starter mindset with strong organizational and prioritization skills.

Familiarity with marketing automation, digital marketing, and customer experience management best practices.

Fast learner with the ability to adapt to emerging platforms and frameworks.

Knowledge of HTML DOM manipulation and page load lifecycle events is a plus.

Education

B.Tech or equivalent 4-year college/university degree; relevant post-graduate qualification is preferred.