Manager, Trade Marketing - National

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $129,600-$153,900, bonus and long-term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

We are looking for a Trade Marketing Manager focused on Budweiser and the Budweiser Brand Family. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser-Busch portfolio.

JOB RESPONSIBILITIES:

Own National Trade Marketing Strategy, by bringing insights, sales and marketing knowledge to below the line program development

Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels

Build impactful programs and execution toolkits to support key selling moments

Lead Below the Line (BTL) Briefs with our Agency Partners

Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams

Own retail hook/tactic development and execution

Form and maintain ongoing touchpoints between cross functional sales and marketing teams both nationally and regionally to make sure our programs work for all key markets/retailers and our sales teams are aware of our priorities and trade programs

Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined

Continually research new and innovative ways to communicating our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are being exceeded for shoppers

Lead Program Performance expectations and execution at retail and provide insights to improve both current and future programs – report back to brand team on routine basis

Analyze return on investment (ROI) and trade asset sales

minimal travel

5 days in office

JOB QUALIFICATIONS:

5+ years of Consumer Packaged Goods (CPG) sales or marketing experience - alcohol industry preferred

Strong experience in analyzing information and making insightful recommendations

Highly organized with ability to handle priorities and coordinate multiple projects

Effective presentation and communication skills with experience presenting to key partners

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!