Student Worker - Social Media/Marketing - Waco Civic Theatre

Job Title: Student Worker - Social Media/Marketing - Waco Civic Theatre

Job Classification: Community Service, Student

Department: Community Service Partner,

Waco Civic Theatre

Hiring Manager: Kelly MacGregor

Contact:

Work Schedule: Flexible working hours

Desired Length of Employment: Fall/Spring

Pay Rate: $15.00/hr

Job Description:

Position Title: Student Worker - Social Media/Marketing - Waco Civic Theatre

POSITION SUMMARY – This position is ideal for students looking to gain hands-on experience in digital marketing and social media management, perfect for students pursuing a career in marketing or communications. This position is reserved for Federal Work Study (FWS) students only.

FUNCTIONS OF THE POSITION: • Help manage Waco Civic Theatre’s social media accounts (Facebook, Instagram, Twitter). • Create engaging content, including posts, stories, and event promotions. • Assist in developing marketing strategies for upcoming shows and events. • Photograph rehearsals and shows for post content and theatre records. • Analyze social media metrics and provide insights to improve engagement. • Coordinate with the marketing team to ensure brand consistency.

REQUIRED Hard / Specialized Skills: • Photography and Videography Experience • Extensive familiarity with all social media platforms • Content Creation • Copywriting and Editing

SOFT SKILLS: • Creativity and Attention to Detail • Communication and Collaboration • Consistency and Brand Awareness • Adaptability and Flexibility

LEARNING OUTCOMES: • Social Media Strategy & Management – Develop skills in creating, scheduling, and analyzing content across platforms like Instagram, Facebook, and TikTok. • Content Creation & Digital Marketing – Gain hands-on experience in writing engaging captions, designing graphics, and editing photos/videos for promotional use. • Branding & Audience Engagement – Learn how to maintain a consistent brand voice and interact with followers to grow an online community. • Creative Problem-Solving – Learn to troubleshoot design challenges, adapt marketing strategies, and respond to audience trends.

Employer: Baylor University

Work Location: Waco Civic Theatre

Work Address: 517 Lake Air Dr Waco, TX 76710