Senior Manager - Social Media Communications - SCO

JD –Manager– Social Media Communications

BASIC INFORMATION

Position Name

Manager – Social Media Communications

Job Band

3

Reporting

Head – Communications, SCO India

Location

Gurgaon / Mumbai

ROLES & RESPONSIBILITIES

Job Purpose/Objective

• To lead DP World India’s social media agenda, strengthening the company’s digital presence and ensuring social channels effectively support brand, communication and business priorities.
• To build a distinctive and engaging social presence that connects DP World’s capabilities, stories and point of view with the audiences that matter to the business.

Key responsibilities

• Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.

• Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.

• Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.

• Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.

• Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.

• Develop and update web pages for businesses and enterprise functions.

• Lead high impact social media campaigns on businesses.

• Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication

• Translate technical or complex business information into simple, interesting and social-first content.

• Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones.

• Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.

• Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development.

• Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.

• To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives.

• Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.

• Manage external creative, social media and production agencies where required.

• Work with tech team to implement SEO strategies to drive website traffic.

• Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.

• Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.

• QUALIFICATIONS & COMPETENCIES

Skills and Competencies

• 5-8 years of experience in digital marketing and content development.

• Candidates with previous experience of working in corporate communication or PR & Social Media agency having worked with global cross functional teams would be an added advantage.

• A background in/thorough understanding of the Logistics and Supply Chain Management industry knowledge is a big plus;

• Strong business and commercial acumen and a strategic mindset
• Ability to study trends and develop story ideas for customer awareness.
• The ability to use technology and data to measure the impact of social media activities and generate insights to aid subsequent decision making, as well as the end-to-end execution of large campaigns involving multiple stakeholders (internal, vendors, agencies, media, etc) independently

• Knowledge of media buying

• Possess excellent leadership and stakeholder management skills

• Strong content development knowledge

• Strong work ethic, reliable, discreet, and able to retain confidential information

• Professional demeanor, strong brand ambassador for the department and DP World

• Strong analytical skills and data-driven thinking.

Stakeholders

• Internal: Commercial Team / Tech Team/ Communications Team

• External: Customers / External Vendors

• Educational Qualification (any one)

• Master’s in Mass Communication

• Master’s in Digital Marketing

• Masters in Business Administration, Master’s in Finance

• Range/ Min no of years - of overall Experience required

• 5-10 years

• Min no of years of Industry specific experience required, if any & the industry type

• Min. 2 years of experience in logistics industry would be preferred