SalesForce Marketing Training

One of the largest higher education institutions in Massachusetts is seeking an experienced Salesforce Marketing Cloud Trainer to lead a comprehensive end-user training initiative. This is a fully remote contract opportunity open to candidates anywhere in the United States, offering $50-75/hour based on experience.

This role is ideal for someone who has successfully built Salesforce Marketing Cloud training programs from the ground up and enjoys helping organizations maximize user adoption. You'll partner with business stakeholders to assess training needs, develop a complete curriculum, create engaging training materials, and deliver instructor-led sessions for users with varying levels of Salesforce experience. Candidates should have a proven track record of delivering successful Marketing Cloud training programs and be able to provide examples or references of previous work.
Required Skills & Experience

• 5+ years of experience with Salesforce Marketing Cloud
• Proven experience building Salesforce Marketing Cloud training curriculum from the ground up
• Experience delivering instructor-led training for business users and administrators
• Strong understanding of Marketing Cloud features, including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Audience Segmentation
• Experience creating user guides, training documentation, videos, and other learning materials
• Excellent presentation, communication, and facilitation skills
• Ability to tailor training for technical and non-technical audiences
• Experience measuring user adoption and training effectiveness

Desired Skills & Experience

• Salesforce Marketing Cloud certifications
• Experience in higher education or large enterprise environments
• Experience developing eLearning or self-paced training content
• Familiarity with Salesforce CRM integration and Marketing Cloud Connect
• Experience using Learning Management Systems (LMS)
• Instructional Design or Adult Learning background

What You Will Be Doing

• Design and build a comprehensive Salesforce Marketing Cloud training curriculum
• Develop training materials, user guides, exercises, and reference documentation
• Deliver virtual instructor-led training sessions for end users
• Create role-based learning paths for different user groups
• Assess user knowledge and identify skill gaps
• Conduct workshops, office hours, and Q&A sessions
• Partner with project stakeholders to ensure successful user adoption
• Gather feedback and continuously improve training content
• Document best practices and establish long-term training resources
• Provide examples of previous training programs and referenceable work

Daily Responsibilities

• 45% Delivering live virtual training sessions and workshops
• 35% Developing curriculum, training materials, and documentation
• 20% Collaborating with stakeholders, assessing adoption, and refining content

The Offer

• $50-75/hour
• Contract
• Fully Remote (U.S. Only)

Benefits

• Medical, Dental, and Vision Insurance
• 401(k)
• Weekly Pay
• Opportunity to support one of Massachusetts' largest higher education institutions on a high-visibility Salesforce initiative

Applicants must be currently authorized to work in the United States on a full-time basis now and in the future.