Business Development Executive

Position Overview

We are looking for a driven and relationship-focused Business Development professional to lead sales and growth initiatives

within the Cafe segment of the HORECA (Hotel, Restaurant, Cafe) channel. The ideal candidate will have a strong background in B2B sales to cafes, QSRs, or food & beverage outlets, with a proven ability to build partnerships, drive revenue, and expand

market presence.

Roles & Responsibilities

Identify, prospect, and onboard new cafe, QSR, and HORECA clients within the assigned territory

Build and maintain strong relationships with cafe owners, chains, franchise operators, and procurement teams

Achieve monthly, quarterly, and annual sales targets for the cafe segment

Develop and execute territory-wise business development plans to grow market share

Conduct regular client visits, product demonstrations, and negotiations

Manage the complete sales cycle - lead generation, pitching, negotiation, closing, and after-sales support

Coordinate with supply chain/operations teams to ensure timely order fulfillment and service delivery

Monitor competitor activity, market trends, and pricing within the cafe/HORECA space

Maintain accurate records of client interactions, sales pipeline, and forecasts (CRM/Excel)

Collaborate with marketing teams for promotional activities, trade schemes, and visibility drives

Ensure high levels of customer satisfaction and repeat business through consistent engagement

Required Skills & Experience

3-5 years of proven experience in cafe sales / HORECA / B2B field sales

Strong existing network within cafes, coffee chains, restaurants, or food service outlets is a plus

Excellent communication, negotiation, and relationship-building skills

Self-motivated with a target-driven approach and strong ownership mindset

Ability to travel extensively within the assigned territory

Proficiency in MS Office/Excel; CRM tool experience preferred

Basic understanding of the F&B/coffee/beverage industry, pricing, and distribution dynamics

Educational Qualification

MBA/PGDM in Sales & Marketing.

Key Competencies

Territory & Account Management

Consultative Selling

Negotiation & Closing

Market Intelligence

Relationship Management

Ownership & Accountability