SFDC Marketing cloud - Need Strong MARKETING CLOUD

Build audience segments and targeting rules

Manage triggered and transactional messaging

Perform A/B testing and campaign optimization using performance insights

Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices

Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs

Ensure accurate data capture, identity resolution, and customer profile consistency

Salesforce (CRM) – Required Understanding