Paid Search Lead

The Paid Search Lead is a key contributor and leader within the Paid Media team, reporting directly to the Head of Paid Media. This role sets the standard for paid search at Easygo - owning strategy, execution, and innovation across Google Search, Apple Search Ads, and emerging search channels.

What you'll build with us:

You will bring hands on experience in complex, high volume accounts and a sharp competitor mindset to drive efficient market share growth. Experience in regulated industries will help you hit the ground running, but is not a necessity. You will work closely with Regional team leads and other channel specialists to design and implement effective account structures and strategies that deliver against business and growth objectives.

We know that innovation ignites when we build and create together, in person. This is a full time opportunity at our Melbourne office. You'll work right where it all happens, surrounded by our fearless crew shipping high impact work.

The impact you'll make:

Operational Excellence

• Lead the end to end paid search operation - campaign architecture, account structure, keyword strategy, match type governance, and trafficking standards across all markets.
• Implement best in class campaign structures across Google Search and Apple Search Ads, with a meticulous attention to detail at every level of the account.
• Develop and enforce naming conventions, QA processes, and account hygiene standards to ensure consistency and scalability.
• Collaborate with the Head of Paid Media to define and lead paid search growth strategy.
• Maintain a sharp competitor mindset - actively monitor the search landscape, identify gaps and threats, and adapt strategy accordingly.
• Partner with regional specialists and business stakeholders to translate growth objectives into paid search execution plans.
• Evaluate and pilot emerging search channels to diversify reach and maintain a forward looking channel mix.
• Establish and govern optimisation frameworks to drive continuous performance improvement.
• Lead smart bidding and automation strategies.
• Oversee budget pacing, forecasting, and spend efficiency; deliver regular performance insights to stakeholders and leadership.
• Maintain test and learn frameworks to drive innovation and best practice.
• In collaboration with the App Specialist develop the search strategy for app acquisition and re engagement.
• Track and optimise app specific KPIs.

Ad Copy & Creative Testing

• Lead ad copy strategy - develop, test, and iterate Responsive Search Ads (RSAs), extensions, and callout frameworks.
• Build and maintain a structured testing roadmap (A/B and multivariate) for messaging, CTAs, and landing page alignment.
• Collaborate with creative and compliance teams to ensure ad copy meets both performance standards and regulatory requirements.
• Work in close partnership with SEO teams to align keyword strategy, share search intelligence, and avoid cannibalisation.
• Contribute to integrated search planning - ensuring paid and organic strategies complement each other and maximise overall SERP presence.
• Share audience and query insights across channels to inform broader marketing strategy.

Compliance & Regulatory Management

• Navigate the complexities of advertising in regulated industries - ensuring all campaigns, copy, and targeting practices meet platform policies and applicable legal requirements.
• Maintain up to date knowledge of policy changes across Google, Apple, and emerging platforms; proactively adapt strategy to remain compliant without sacrificing performance.

Adtech & Platform Management

• Own the SA360 environment - campaign management, Floodlight configuration, bid strategies, and cross channel reporting.
• Manage relationships with platform representatives (Google, Apple) and third party tool vendors.
• Evaluate and recommend tools and integrations that improve efficiency and measurement capability.
• Maintain close relationships with our search partners to be aware of first to market opportunities.
• Directly manage and mentor the Performance Media Specialist, setting clear objectives, providing regular feedback, and supporting career development.
• Act as the internal centre of excellence for paid search knowledge - upskill stakeholders through documentation, training, and best practice sharing.
• Assist in the hiring of additional reports as the channel scales.

Cross functional Collaboration

• Serve as the primary paid search point of contact for internal teams including SEO, Analytics, Product, CRM, and Finance.
• Contribute to media planning and budget allocation discussions, providing paid search forecasts and scenario modelling.
• Partner with the data team to ensure robust conversion tracking, attribution, and audience activation.

Your track record:

• 5+ years of hands on paid search experience, with at least 2 years in a lead, senior, or specialist role.
• Proven experience managing large, complex paid search accounts - high spend, multi market, or multi product environments.
• Deep proficiency in Google Ads; SA360 experience preferred.
• Hands on experience with Apple Search Ads (Basic and Advanced campaigns).
• Experience running app acquisition campaigns - Apple Search Ads, Google App Campaigns, or equivalent.
• Demonstrated ability to work in close collaboration with SEO teams on integrated search strategy.
• Strong command of conversion tracking, attribution, and analytics tools.

Bonus points if you also have:

• Passion for sports and entertainment.
• Experience in iGaming or Sports Wagering.
• Experience in regulated products or services (finance, alcohol, pharmaceuticals, or similar).
• Familiarity with smart bidding, automation, and scripting within Google Ads or SA360.

Here are our benefits and perks: Sharpening your edge

• The ultimate sandbox. Exciting, on the job learning opportunities.
• 1 in 3 of our people level up their roles every year. If you deliver, you move.

Competitive pay and bonus scheme

• Market synced pay that respects your craft and location.
• Performance based bonus recognition based on your impact (up to 20%).
• Help us build our crew and get paid for it with our high value referral bonus. Because great people know great people.
• In house baristas serve you free coffee, fresh juices and smoothies.
• Daily catered breakfast and regular company wide events.
• Snack walls and drink fridges on every floor.
• Fun, modern office spaces. Pool tables, table tennis, gaming consoles and an F1 simulator.

True to our value of 'Play fair' we always hire fair. Our work and our brands are fuelled by our diverse culture. We hire for talent and grit. But we never discriminate. Your race, religion, nationality, gender identity or expression, sexual orientation, age, marital, veteran, or disability status won't affect our hiring decision, or your trajectory here. Come as you are and get the Easygo edge.