Marketing and Events Coordinator

Job Description Job Description Benefits:

• Competitive salary
• Employee discounts
• Flexible schedule

Benefits/Perks

• Flexible Scheduling
• Competitive Pay
• Bonus Opportunities
• Free BODYBAR Pilates membership
• BODYBAR Apparel Discounts

Company Overview
BODYBAR Pilates is a fitness boutique franchise that teaches pilates using the BODYBAR method in multiple locations across the United States. We focus on bringing a spirit of CHEER to all we do as well as to be the industry standard in the way we deliver our classes. We are always looking for dedicated and positive individuals who are passionate about health and wellness to join our team!
Job Summary
The Marketing and Events Coordinator is responsible for driving local brand awareness, building community partnerships, managing social media content, and coordinating in-studio or pop-up wellness events to convert prospective clients into loyal members. This position is a part-time position requiring occasional weekend, early morning, and/or evening work and reports to the Studio Manager or Owner.
Responsibilities

• Social Media Management: Plan and manage content calendars for Instagram, TikTok, and Facebook, including creating Reels, Stories, and instructor spotlights.
• Copywriting and Design: Write engaging class/event descriptions, email newsletters, SMS campaigns, and design simple graphics using tools like Canva.
• Local Seo & Reputation: Maintain accurate information on Google Business Profiles and local listings to boost search visibility
• Promotional Collateral: Help design, print, and distribute in-studio signage, flyers, and retail promotional materials.
• Event Planning & Execution: Plan, promote, and execute studio workshops, themed classes, brand-building pop-ups, and community tabling events.
• Partnerships & Networking: Build relationships with local businesses (e.g., cafes, athleisure boutiques, spas) for cross-promotions, influencer gifting, and community wellness events
• On-Site Management: Oversee event setups, manage guest check-ins, coordinate vendor or speaker logistics, and troubleshoot live events
• Lead Capturing: Engage attendees at community events to collect lead info and guide them toward intro-class bookings and founding memberships
• Follow-Ups: Partner with the front desk/sales team to track event attendees and follow up with trial clients to convert them into package or membership buyers
• Metrics & Reporting: Track event attendance, social media engagement rates, and lead-to-member conversion tracking spreadsheets or CRM tools

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field (or equivalent hands-on experience)
• Experience: 1+ years of experience in marketing, social media content creation, event coordination, or boutique fitness/hospitality operations
• Technical Skills:
  • Proficiency in social media platforms and scheduling tools
  • Design skills using Canva or Adobe Suite
  • Familiarity with studio management software (e.g., Mariana Tek) is a strong plus
• Soft Skills: High energy, warm interpersonal communication, strong organization, and a genuine passion for Pilates and wellness.
• Availability: Willingness to work occasional early mornings, evenings, or weekends to support live studio events and classes (15-25 hours per week)
• Fluent in English with excellent communication skills in-person, via phone, and email
• Professional, trustworthy, and punctual