Adobe Journey Optimizer (AJO) Consultant

Job Title: Adobe Journey Optimizer (AJO) Consultant
Location: London, UK (3 days WFO)
Duration: 6 months (Inside IR35)

Job Description:
5-8+ years of experience in Marketing Automation, Customer Journey Orchestration, and Campaign Management.
Design, configure, and implement Adobe Journey Optimizer (AJO) solutions for personalized customer engagement.
Create and manage Real Time and batch customer journeys, campaigns, offers, and decisioning strategies.
Configure customer profiles, audiences, events, and journey triggers using Adobe Experience Platform (AEP).
Develop omni-channel campaigns across Email, SMS, Push Notifications, In-App Messaging, and Web Channels.
Collaborate with business and marketing stakeholders to translate requirements into customer engagement journeys.
Monitor campaign performance, troubleshoot journey issues, and optimize customer experiences.
Ensure adherence to data governance, privacy, and compliance standards.

Required Technical Skills

Adobe Journey Optimizer (AJO)
Adobe Experience Platform (AEP)
Adobe Real Time CDP (RTCDP)
Customer Journey Orchestration
Audience Segmentation & Activation
Event Configuration and Decisioning
Email, SMS, Push, and Cross-Channel Campaigns
XDM Schema, Real Time Customer Profile
SQL, JSON, REST APIs
Adobe Analytics and Adobe Target (Preferred)

Key Performance Indicators (KPIs)

Successful delivery of AJO implementations and journey use cases
Campaign and journey deployment turnaround time
Customer engagement metrics (Open Rate, CTR, Conversion Rate)
Journey execution success rate
Audience activation accuracy and timeliness
Reduction in campaign deployment effort
Stakeholder satisfaction and business adoption
Compliance with governance and privacy requirements