Head of Marketing - Private Luxury Events (FTC)

Head of Marketing - Private Luxury Events (FTC)

Borough, South London (SE1 1EP) – Hybrid

FixedTerm Contract until 30 June 2027

Private Luxury Events: Expect the Extraordinary

Private Luxury Events delivers world-class experiences to the luxury travel community through its event brands Amour, Private Luxury, TFest and Ultra. Our ethos has always been to put the human experience first. This mantra has powered some of the most respected events in the industry, inspiring thousands of luxury travel professionals around the world and at the heart of everything we do lies a passion for connecting people.

Part of Worldwide Events Group

Private Luxury Events sits within Worldwide Events Group, founded in 2004 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human-to-human connection.

Innovation drives our evolution. We’re embracing AI to elevate personalisation, streamline event design, and create smarter, more intuitive experiences for our global communities.

Our Sister Brand: M&I

M&I brings together high-calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe.

The Role

As Head of Marketing, PLE, you'll play a pivotal role in driving commercial growth across one of the most exciting luxury event portfolios in the global travel industry.

Reporting to the Director of Marketing, you'll lead the PLE marketing team and translate commercial objectives into effective marketing plans that drive audience growth, customer acquisition, engagement, registrations and revenue.

This is a hands-on leadership role for a commercially minded marketer who combines strong performance marketing expertise with an understanding of brand building and customer experience. Our team already has strong brand, creative and content capabilities, and we're looking for someone who can build on these strengths by bringing a sharper focus to performance, measurable results and marketing effectiveness.

You'll work closely with our commercial, design, content and event management teams to ensure marketing activity delivers tangible business outcomes. From optimising campaign performance and identifying new growth opportunities to exploring how AI and emerging marketing technologies can improve effectiveness, you'll help us continually evolve how we reach, engage and convert our global audience.

We're looking for someone who can connect creativity with commercial impact: a confident team leader who is equally comfortable shaping marketing plans, analysing performance metrics and getting involved in campaign execution.

Who Will Thrive in This Role?

This role would suit an experienced marketing leader with a strong track record in performance marketing, demand generation or customer acquisition, ideally with experience managing a small team and responsibility for marketing budgets and commercial results.

You'll bring the ability to look beyond activity and brand awareness to understand what is driving engagement, conversion and revenue. You'll know how to use data and insight to improve campaign effectiveness, optimise marketing investment and identify opportunities for growth.

You'll thrive if you:

• Have a strong performance marketing mindset and a track record of delivering measurable commercial results.
• Know how to balance brand building with performance marketing to drive acquisition, engagement and conversion.
• Are commercially minded, comfortable with budgets and marketing performance metrics, and focused on return on marketing investment.
• Enjoy being hands-on with campaign planning, execution, measurement and optimisation.
• Can bring together brand, content, creative, performance and commercial teams around shared objectives.
• Are curious about new marketing technologies, including AI and agentic AI tools, and how they can improve productivity and campaign performance.
• Take ownership, challenge existing approaches constructively and identify new opportunities for growth.

Key Responsibilities

Marketing Planning

• Translate commercial objectives and business priorities into marketing plans that drive measurable growth across the PLE portfolio.
• Work closely with the Director of Marketing, MD of PLE and commercial teams to align marketing investment with revenue, audience and event performance objectives.
• Develop annual marketing plans that balance long-term brand building with performance marketing, customer acquisition and successful event delivery.
• Identify opportunities to improve audience growth, engagement, conversion and commercial performance through data-led marketing.
• Support the successful launch and positioning of new event concepts and products, establishing clear objectives and measures of success.

Performance Marketing & Campaign Management

• Lead the development and optimisation of performance-focused marketing campaigns across relevant paid, owned and partner channels, with a clear emphasis on measurable outcomes.
• Develop and continually improve acquisition and conversion strategies that grow relevant audiences, drive event registrations and support revenue and yield targets.
• Use campaign analytics, customer insight and performance metrics to understand what is working, identify opportunities and optimise activity.
• Establish clear KPIs, reporting and measurement frameworks to track campaign effectiveness, marketing investment and contribution to commercial results.
• Work closely with the commercial team to connect marketing activity with the customer journey, sales pipeline and revenue opportunities.
• Identify opportunities to improve audience targeting, segmentation, messaging, conversion rates and campaign efficiency.
• Ensure brand, content and creative activity is supported by clear objectives and performance measurement, maximising the impact of the team's existing strengths.
• Explore how AI and emerging marketing technologies can improve targeting, personalisation, campaign execution, experimentation and reporting.

Brand & Creative

• Champion the PLE brand portfolio across every customer touchpoint, maintaining creativity, consistency and excellence.
• Work with the creative and content teams to ensure brand storytelling supports wider marketing and commercial objectives.
• Connect brand-building activity with performance marketing to create a joined-up approach to audience growth and conversion.
• Encourage an AI-first approach to content creation, creative ideation, research and marketing experimentation.
• Continue evolving the PLE brand as a leader within luxury travel, lifestyle and experience-led events.

Team & Budget Management

• Lead, mentor and motivate a small, high-performing marketing team, building on existing strengths across brand, content and creative.
• Create a collaborative, commercially focused environment where teams work towards shared objectives and measurable results.
• Provide coaching, feedback and development opportunities, encouraging data-led decision-making and continuous improvement.
• Manage departmental budgets effectively, making informed decisions about marketing investment and reporting performance to the MD of PLE.
• Prioritise workload across a busy international events calendar while remaining actively involved in campaign delivery.

Market Intelligence & Innovation

• Monitor marketing performance, audience behaviour, competitor activity and market trends to identify new opportunities for growth.
• Use customer insight, data and experimentation to improve marketing effectiveness and inform decision-making.
• Explore emerging AI tools, including agentic AI applications, to streamline workflows, improve campaign performance and enable more effective marketing operations.
• Challenge existing approaches and introduce new ideas, channels and techniques that strengthen PLE's market position and commercial performance.

You'll thrive in this Head of Marketing role if you bring:

• Significant experience in performance marketing, growth marketing, demand generation or customer acquisition, with evidence of delivering measurable results.
• A strong understanding of marketing performance metrics, including acquisition costs, conversion rates, return on marketing investment and revenue contribution.
• Experience planning, executing, measuring and optimising multi-channel marketing campaigns.
• Commercial awareness and the ability to connect marketing activity to business objectives, audience growth and revenue.
• Experience managing marketing budgets and making data-informed decisions about investment and priorities.
• Previous experience leading or managing a marketing team, with the ability to bring together different marketing disciplines around shared goals.
• Strong analytical, project management and organisational skills, alongside the ability to turn insight into practical action.
• A collaborative approach and the confidence to work closely with brand, content, creative and commercial teams.
• Curiosity about AI and emerging marketing technologies, with a willingness to test new approaches and improve marketing effectiveness.

Experience in B2B events, travel, hospitality, luxury or lifestyle is welcome but not essential. We're open to candidates from other sectors who can demonstrate the right performance marketing expertise and commercial impact.

Desirable Qualifications and Experience

• Experience in B2B marketing, events, hospitality, travel, e-commerce, technology, marketplaces or other commercially driven sectors.
• Experience improving acquisition, conversion, engagement or customer lifetime value.
• Experience launching new products, brands, events or customer propositions.
• Experience using marketing automation, CRM, analytics and AI-powered marketing tools.
• Experience working with PR, influencer, content or media partnerships as part of an integrated marketing strategy.

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.

• Salary bracket for this role: £55,000-£60,000 per year.
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!

Our Commitment to Diversity

We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.