SEO Analyst

**** Please note that the candidates need to be on our W2*******

Title: Sr. SEO Analyst

Duration: 1 Year

Client: Mayo Clinic

Req ID: 37599343

Remote

Scope:

-7+ years of hands-on SEO experience, with demonstrated success leading SEO strategy for enterprise or complex brands.

The role will manage the execution of SEO initiatives by coordinating with IMDG, HE&CS and Practice partners on topic prioritization, content direction, brief development, assignments, and lifecycle tracking.

The Senior SEO Analyst will maintain project workflows and content tracking through project-management tools.

-In addition, this position will develop and maintain reporting that connects organic search and AI visibility to business outcomes, including care-family and topic-level visibility.

-Experience working in the weeds with data using tools such as Python, APIs, Google Search Console, and other common reporting platforms.

-The ideal candidate combines strong SEO research and analytics skills with project leadership, cross-functional collaboration, and the ability to translate search and audience insights into actionable Marketing recommendations.

Requirements:  Sr. SEO Analyst qualifications required both strong SEO fundamentals and the emerging AI-discoverability

 Capabilities:

-Advanced technical SEO and data analytics expertise: Proven ability to analyze and improve crawlability, site performance, structured content, and search visibility, with strong proficiency Adobe CJA, Python, APIs and large-scale data analysis.

-SEO and AI visibility measurement expertise: ability to evaluate performance across traditional search and AI platforms such as ChatGPT, Gemini and Google AI experiences, measuring citation share, mention share, source inclusion, competitor presence, answer accuracy, and volatility.

-Entity, structured-data, and machine-readable content optimization skills. Experience improving how brands, conditions, treatments, providers, and locations are represented across search engines, knowledge graphs, and AI systems, with expertise in schema/structured data, semantic HTML, metadata, content architecture, and passage-level retrieval.

-Cross-functional and cross-channel optimization capability. Demonstrated ability to partner with content, engineering, product, analytics, social and communications teams to strengthen a consistent digital authority footprint and translate SEO/AI optimization opportunities into actionable recommendations and briefs.

 Minimum Education and/or Experience Required: Minimum BS/BA in Computer Science, Marketing or other degree. 3 years of agency experience or managing enterprise SEO campaigns 3 years experience SEM and SEO Experience developing and implementing SEO strategies, conducting technical audits and SEO problem solving. 3 years experience leading projects in a complex environment. 3 years experience in SEO content development/management within a digital setting. 3 years experience with Digital Analytics and/or quantitative analysis skills. 3 years experience conducting keyword research 3 years experience link acquisition, content promotion and outreach 3 years of SEO technical experience including site performance optimization, structured data and A/B testing. Strong understanding of SEM, Social Media and eCommerce Expert in utilizing SEO tools such as SEMRush, Ahrefs, Conductor, Google AdWords, Screaming frog or other SEO tools Advanced experience with Google Analytics 360, Google Search Console