Digital Marketing Manager

Description

We are looking for a Digital Marketing Manager to join a healthcare-focused organization in Irvine, California on a Contract basis. This position will lead multi-channel marketing efforts by coordinating campaign execution, shaping audience journeys, and turning performance data into actionable improvements. The ideal candidate brings a strong mix of digital campaign management, analytics, and cross-functional collaboration to support engagement and conversion goals.

Responsibilities:
Direct the day-to-day planning of content and campaign schedules, keeping marketing activity aligned with key enrollment periods, promotional initiatives, and organizational objectives.
Coordinate the full campaign delivery process, including timeline development, setup, quality checks, launch execution, and post-campaign analysis.
Develop target audience segments and structured communication journeys that improve relevance, strengthen engagement, and increase conversion performance.
Produce clear dashboards and executive-ready reports that translate campaign results into meaningful insights for leadership and partner teams.
Use AI-enabled tools to evaluate marketing data, uncover patterns, and refine messaging and strategy based on performance trends.
Work closely with teams across product, content, creative, admissions, and technology to deliver cohesive and effective integrated campaigns.
Drive ongoing campaign improvement through experimentation, data review, and optimization informed by audience behavior and response metrics.

Requirements

Demonstrated success managing editorial calendars and digital campaign operations from initial planning through reporting.
Strong analytical capability with hands-on experience interpreting conversion metrics, engagement data, and broader campaign performance indicators.
Practical experience using AI-based tools to support marketing analysis, content optimization, or campaign decision-making.
Solid project management skills with the ability to oversee several initiatives at once while meeting deadlines.
Effective communication skills and a collaborative approach when working with technical, creative, and leadership stakeholders.
Working knowledge of CRM and marketing automation platforms is preferred.
Background in higher education, enrollment-focused marketing, healthcare, or other mission-driven environments is a plus.
Familiarity with digital marketing tools such as Google Analytics, paid social platforms, email campaign systems, and Google Ads is desirable.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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