Marketing Manager, Events

We are looking for a Marketing Manager, Events for a contract opportunity in Roseland, NJ.

We are seeking a dynamic and experienced professional to support and execute tradeshows, conferences, webinars, thought leadership speaking sessions, meetings, client events, and corporate special events. This role involves managing sponsorships and alliance partner events, and closely partnering across the organization as well as with outside vendors, third-party suppliers, and contractors.

Responsibilities:

• Assist with planning and executing approximately 90 events/tradeshows throughout the year to increase brand awareness and generate leads.
• Create, implement, and maintain a calendar of events, conferences, and tradeshows.
• Manage and update all event briefing documents.
• Coordinate site selection, contract negotiations, banquet event orders, attendee rooming list, attendee travel plans, and program specifications design.
• Responsible for onsite management of events.
• Manage budget and work with finance to process, code, and track invoices and payments.
• Assist in managing sponsorships, speakers, advertising, booth operations, messaging, print and fulfillment orders, outside exhibit house, and booth design.
• Work with internal resources including procurement, vendor assurance, accounts payable, and internal purchasing systems.
• Assist with deploying the strategic event marketing plan to increase lead generation and ROI.
• Manage all projects within WorkFront software.
• Assist with monthly reporting that outlines the current event schedule, with ROI tracking.
• Ability to travel 25-30%.

Requirements:

• BA or BS in marketing, communications, tourism, hospitality, or related field.
• 5-7 years of event marketing and management experience, particularly in large tech industry events.
• Experience attending and coordinating large annual user conferences or company trade shows.
• Ability to work on multiple projects simultaneously, set priorities, and function as part of a team under pressure.
• Experience in collaborating and developing positive business relationships in a highly matrixed environment.

Required Skills:

• Strong Excel and PowerPoint skills.
• Project Management software experience – WorkFront preferred.
• Strategic thinker with initiative and creativity to enhance programs.
• Exceptional communication, writing, project management, and interpersonal skills.
• Organizational skills and proven success at meeting deadlines.

Preferred Skills:

• HCM product knowledge.
• Event-development and production experience.
• Content development and programming experience.
• Knowledge of legal department interactions for hotel and event contracts.
• Experience managing external vendor relationships and working within budget parameters.
• Strong Microsoft Office skills, including Outlook, Excel, Word, PowerPoint, Webex.
• Moderate knowledge of image manipulation, drawing, page layout, and web design applications.
• Willingness to learn the technical aspects of the company’s products and services.
• Prior knowledge of or desire to learn about Salesforce.com, WorkFront project management software, Lead retrieval software, and various social media platforms.