Senior PR Manager

Senior PR Manager

Liverpool - Hybrid Working

Salary up to 65k - DOE

Our client is a leading Professional business with a strong reputation for delivering expert services nationwide. They are seeking a Senior PR Manager to lead and develop their communications, reputation and media strategy across multiple brands.

The Role

Reporting to the Marketing Director, you will be responsible for shaping, protecting and enhancing the reputation of the business. This is a strategic leadership role focused on building an in-house PR function, driving media engagement, developing thought leadership programmes and managing corporate reputation.

Key Responsibilities:

• Develop and deliver a comprehensive PR, communications and reputation strategy.
• Build and establish an in-house PR function, reducing reliance on external agencies over time.
• Lead reputation management and ensure consistent messaging across all channels.
• Manage relationships with PR agencies, journalists and key media contacts.
• Secure coverage across national, regional, trade, business and consumer media.
• Develop thought leadership programmes for senior stakeholders.
• Support integrated campaigns across PR, digital, social media and content marketing.
• Lead crisis communications planning and reputation management.
• Provide media training and communications guidance to senior leaders.
• Manage and develop your team.
• Monitor and report on PR performance, brand visibility and reputation metrics.

Skills Required:

Essential:

• Must have 8+ years' experience in a similar senior PR or Communications role.
• Preferably within an agency, professional services, legal services, or a regulated industry
• Proven track record of developing and delivering successful PR strategies.
• Strong media relations and stakeholder management experience.
• Experience managing agencies and senior leadership relationships.

• Strong understanding of integrated communications, social media and content.
• Crisis communications and corporate reputation experience - desirable.
• Public affairs or policy engagement experience - desirable.
• Some team management and leadership experience.

Company Benefits:

• Salary up to 65k, depending on experience
• Hybrid working (3 days office, 2 days home)
• 24 days holiday + bank holidays
• Pension scheme

This is an excellent opportunity for an experienced PR professional looking to make a significant impact within a growing business and help shape its long-term reputation and market positioning.