Head of Marketing

Head of Marketing | B2B Legal Services | City of London (Hybrid) | Permanent

Robert Half is working with a fast-growth B2B legal services business to hire their first Head of Marketing.

Responsibilities

• Own brand positioning and architecture, and develop the messaging framework, tone of voice and visual identity
• Build and run end-to-end demand generation: acquisition, conversion, nurture and attribution, with honest reporting on what's working
• Lead product marketing for a technology proposition, including pricing positioning against competitors
• Build the competitive intelligence picture and keep sales equipped with it
• Drive thought leadership and PR strategy, working directly with senior stakeholders and leadership
• Own the full digital marketing operation: SEO, paid media, CRM, marketing automation and martech selection
• Manage the marketing budget, including the commercial case for any increases
• Build out an in-house team and manage the existing agency roster
• Deliver reporting and dashboards for board-level visibility on marketing's commercial contribution

What you'll need

• A track record leading marketing in professional services, legal, legal tech or an adjacent regulated B2B sector
• Evidenced demand generation results, pipeline created rather than campaigns run
• Product marketing experience for a software or technology product
• Experience building a function rather than managing an existing one
• Confidence operating without a large team beneath you at the outset
• The diplomacy and credibility to influence senior stakeholders who need persuading, not instructing
• Comfort being measured on revenue outcomes, and self-starting in a function still being built

Details

• Location: London (hybrid)
• Contract: Permanent

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