MARKETING CAMPAIGN ANALYST

Job Title: MARKETING CAMPAIGN ANALYST

Location: 100% Remote

Duration: Temp - 9 months

Pay Range: $45.00/hr - $50/hr (W2)

Job ID: 408915

About BCforward

BCforward is a leading global IT consulting and workforce solutions firm providing services and support to Fortune 500 and government clients. Founded in 1998, BCforward has grown with our customers needs into a full-service business solutions provider. With delivery centers and offices across North America and India, we take pride in building long-term relationships and delivering excellence through innovation, collaboration, and integrity.

Job Description

We are seeking a Marketing Campaign Analyst to join our team. The ideal candidate will have strong experience in multi-channel campaign management, audience segmentation, and marketing analytics and a proven ability to design, execute, measure, and optimize data-driven marketing campaigns that drive ROI and lifetime value.

Responsibilities:

• Set pre-campaign analytics objectives, define success metrics, and develop audiences and targeting strategies.


• Design, coordinate, and schedule multi-channel, multi-touch campaigns and maintain the marketing calendar.


• Create targeted segments and collaborate on predictive models with analysts, data scientists, and marketing partners.


• Measure campaign performance, deliver actionable insights, and perform mid-campaign optimizations to improve outcomes.


• Report on ROI and customer lifetime value contributions for in-flight and completed campaigns.


• Design scalable reporting solutions and interactive dashboards in Tableau and Power BI that adhere to data standards.


• Translate complex data sets into clear visualizations and executive-level insights for business and technical stakeholders.


• Assist with adoption and use of digital experience platform technologies, including CDP, CRM, marketing automation, and journey orchestration tools.

Required Skills & Qualifications:

• 3+ years of experience in marketing campaign management or a related field.


• Experience analyzing large structured and unstructured data sets.


• Hands-on use of digital experience platform technologies such as customer data platforms, CRM, marketing automation, and journey orchestration.


• Tool experience with platforms such as Adobe, Oracle, Salesforce, Tealium, or Redpoint.


• Advanced Excel skills.


• Strong problem solving, critical thinking, quantitative analysis, active listening, and attention to detail.


• Proven execution of multi-channel campaigns using marketing automation and campaign management tools.


• Ability to convert data into meaningful analyses and insights with reporting tools and dashboards.


• Proven ability to translate between business and technical stakeholders in a consensus-driven environment.


• Track record of meeting deadlines with high-quality deliverables while managing multiple projects independently and collaboratively.


• High personal motivation, professionalism, confidentiality, and effective communication skills.


• Ability to work occasional evenings or weekends and travel as needed.

Preferred Skills:

• Knowledge of SQL and Python; experience with Tableau, Denodo, and/or Power BI.


• Experience with next-best-action, customer lifetime value, or churn prediction models.

Education:

• Bachelor's degree.

Why BCforward?

At BCforward, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.


• Opportunities for growth with global clients.


• A supportive, inclusive culture that values innovation and people.


• Exposure to cutting-edge technologies and projects.

About Our Commitment

BCforward is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume.