Direct Sales Manager

Safe Haven Security, a leading Authorized ADT Dealer, is seeking a driven Direct Sales Manager to lead and grow a high-performing residential sales team. In this fast-paced, field-based role, you'll recruit, train, and coach reps selling smart home and security solutions to homeowners, driving territory growth and consistently exceeding aggressive revenue targets. You'll model best-in-class prospecting and in-home sales, track performance through CRM and data, and collaborate with operations and installation teams to ensure an exceptional customer experience in a high-energy, performance-focused culture with uncapped earnings and clear leadership paths.

Responsibilities

• Lead, coach, and motivate a direct-to-consumer residential sales team to exceed monthly and quarterly targets.
• Recruit, onboard, and train new sales reps on sales process, product knowledge, and compliance.
• Model effective prospecting, territory management, and in-home sales presentations.
• Monitor individual and team performance through CRM and reports; implement improvement plans.
• Collaborate with operations and installation teams to ensure smooth installs and strong customer experience.
• Drive accountability for activity metrics (doors knocked, demos, closes) and maintain a high-energy culture.
• Develop and execute territory growth strategies, including canvassing plans and local marketing.
• Ensure adherence to legal, ethical, and safety standards for in-home and door-to-door sales.
• Provide regular performance reporting and forecasts to regional leadership.
• Represent Safe Haven Security's brand and values while promoting smart home and security solutions.

Required Skills

• B2
• C direct sales
• Territory management
• Pipeline management (CRM)
• Sales forecasting
• Team leadership
• Coaching and performance management
• Security/alarm systems knowledge
• Smart home technology knowledge
• Contract negotiation
• Data-driven sales reporting