Business Development Executive - Midwest Territory

Position Summary

The Business Development Executive (BDE) drives revenue growth across HFMA's three core product lines; Peer Review, Advertising, and Sponsorships, with an annual quota of $4.4M. This is a hunter role for a self-directed, consultative sales professional who's energized by building relationships with senior healthcare and finance decision-makers. The BDE manages a substantial portfolio with uncapped earning potential, connecting organizations with HFMA's highly engaged member audience.

Responsibilities

Business Development & Revenue Growth

Execute HFMA's sales strategy across three core product lines; Peer Review, Advertising, and Sponsorships to meet or exceed annual revenue targets set by sales leadership, contributing account- and territory-level input to plan development.

Prospect, qualify, and close new business while maintaining and growing an existing book of accounts.

Build and nurture relationships with C-suite and VP-level decision makers in healthcare and finance organizations.

Manage the full sales cycle from outreach through contract execution and revenue recognition.

Strategic sales of custom packages developed for key accounts with coordination from organizational leadership.

Sell sponsorship packages for HFMA live events, conferences, and digital properties.

Present advertising and media solutions to healthcare and finance brands seeking to reach HFMA's membership audience.

Collaborate with internal teams to ensure smooth onboarding and delivery of sold programs.

Maintain accurate pipeline and activity records in CRM.

Provide regular forecasting and progress reports to sales leadership.

Represent HFMA at industry events and conferences as needed.

Stay current on healthcare finance trends to position HFMA's solutions consultatively and credibly.

Perform other duties as needed.

Qualifications & Experience

Required

7+ years of B2B sales experience with a proven track record of meeting or exceeding quota.

Experience selling to healthcare, finance, or healthcare finance executives (CFOs, revenue cycle leaders, or similar C-suite/VP-level buyers).

Demonstrated success managing a complex, multi-product portfolio.

Willingness to travel up to 20% for client meetings, industry events, and HFMA conferences.

Preferred

Experience in association, media, or publishing sales.

Background selling sponsorships or advertising to healthcare, finance, or life sciences companies.

Familiarity with HFMA's member community or the healthcare finance landscape.

Critical Competencies

Consultative selling approach with strong relationship-building skills.

Ability to manage a large pipeline across multiple product categories.

Self-directed and comfortable working remotely with minimal supervision.

Strong written and verbal communication; confident presenting to senior stakeholders.

CRM proficiency (Salesforce or similar).

Exhibits a high degree of professionalism, tact, and reliability, consistently building strong, trust-based relationships with both current and prospective clients.

Compensation details: 00 Yearly Salary

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