GAIN - FREELANCE Creative Strategist

ABOUT:

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. We don’t just embrace innovation, we engineer it, transforming information into action, and ideas into breakthroughs. 

This is where rebel thinking, smart technology and data-driven creativity shape the future.

THE GAIN COLLECTIVE:

The GAIN Collective is our global network of exceptional freelance specialists, brilliant people we know, trust and can bring into our teams when the right challenge arises.

From strategists and creatives to media specialists, analysts, researchers, technologists, engineers and delivery experts, we're building a diverse community of talent we can swarm around briefs.

We want to get to know great people before we need them, so when the right opportunity comes along, we can bring the right freelance expertise together at the right time.

If you're a freelance specialist and would be interested in building a relationship with GAIN, collaborate with brilliant teams and work across a diverse portfolio of clients, we'd love to get to know you.

THE TYPE OF FREELANCERS WE'RE LOOKING FOR:

We're looking to connect with experienced freelance Creative Strategists who understand how to turn insight, creativity and data into high-performing digital work.

You'll sit at the intersection of brand and performance, combining an understanding of consumer behaviour, culture and storytelling with the data and performance signals that drive growth. We're looking for people who can uncover the why behind the buy and translate it into compelling creative strategies, concepts, hooks, scripts and briefs.

You'll have experience developing and testing creative across platforms such as Meta, TikTok and YouTube, using performance data to understand what works, why it works and what to try next. You'll be equally comfortable collaborating with Growth and Performance teams as you are briefing designers, editors, creatives and UGC/creator talent.

We're particularly interested in strategists who understand creator-led and social-first content, structured creative testing and full-funnel thinking, alongside emerging opportunities in AI-powered creative workflows, content generation and optimisation.

Above all, we're looking for curious, commercially minded creative thinkers who can balance brand, culture and craft with measurable performance, and who are excited about how technology and changing consumer behaviour will shape the future of creative effectiveness.

HOW TO JOIN THE COLLECTIVE: 

If you’d like to become part of the GAIN Collective, we’d love to get to know you.

Apply below, share your CV and/or portfolio, along with your availability and day rate and tell us a little about your expertise and the kind of work you do best.

We’ll review your details and, where there’s a potential fit, arrange a conversation to learn more about you to explore how we might work together, whether that be now or in the future.

HOW YOU’LL WORK:

Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.

Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition in to action. We move fast, learn fast and push through obstacles together. Progress beats perfection, and momentum creates impact. 

Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives and experiences, we solve harder problems faster and deliver results no single expert could achieve.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.