Marketing Research & Insights Analyst

Marketing Research & Insights Analyst

Parsippany, NJ (Primarily Remote with occasional onsite meetings)
$55.00-$57.00/hour W2
12+ Month Contract (Potential Right to Hire)
W2 Only – No C2C or 3 rd Party Agencies

 Required Skills

• Marketing Research & Customer Insights
• Qualtrics Survey Programming (Survey Flow, Embedded Data, Matrix Questions, Display/Skip & Branch Logic)
• Qualitative & Quantitative Research
• Survey Design & Questionnaire Development
• Focus Groups, Interview & Panel Moderation
• Voice of the Customer (VOC) / Customer Experience (CX)
• Customer Journey Mapping
• Advanced Excel & PowerPoint
• Project Management & Data Analysis

We are seeking a Marketing Insights Analyst to lead end-to-end market research projects that drive business strategy. The ideal candidate will have hands-on experience programming surveys in Qualtrics, conducting customer research, and translating data into actionable business insights.

Responsibilities

• Manage qualitative and quantitative market research projects from planning through presentation.
• Partner with stakeholders to define research objectives and methodologies.
• Design, program, test, and launch Qualtrics surveys using Survey Flow, Embedded Data, Matrix Questions, Display/Skip Logic, and Branch Logic.
• Develop questionnaires and discussion guides; facilitate focus groups, interviews, and panel discussions.
• Analyze research findings and present actionable recommendations to business leaders.
• Support Product, Brand, Marketing, Customer Experience (CX), and Voice of the Customer (VOC) initiatives.
• Manage research vendors, project timelines, and cross-functional partnerships.

Required Qualifications

• Bachelor’s degree required.
• 3–5 years of experience in Marketing Research, Marketing Insights, Customer Insights, VOC, CX, or UX Research.
• Hands-on experience designing and programming surveys in Qualtrics.
• Experience with survey programming, questionnaire development, focus groups, interview moderation, and presenting research findings to stakeholders.
• Strong project management, analytical, and communication skills.
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Technical Skills

• Qualtrics - Hands-on experience designing and programming surveys in Qualtrics.
• Microsoft Excel, PowerPoint, Word
• Google Workspace

Preferred

• Customer Journey Mapping
• A/B & Concept Testing
• UX/CX Research
• Primary & Secondary Market Research
• CPG or physical product research
• AI tools for research operations
• Ideal Candidate: A hands-on marketing research professional who can independently manage research projects, build advanced Qualtrics surveys, uncover meaningful customer insights, and deliver recommendations that influence business decisions.