VP of Ad Ops

Locala is hiring for a VP of Ad Ops role. We are looking for candidates in the Miami, Montreal, or Toronto areas. This role is hybrid with 2-3 days expected in office.

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

YOUR ROLE:

The VP Ad Ops role will report to the COO. This role is the central authority and risk owner, ensuring global execution, accountability, and consistency for our trading, support ops, and insights and reporting teams. Your responsibilities will include:

Global Strategic Leadership:

• Oversees the entire trading practice globally

• Defines and implements the central trading strategy

• Manager of head of trading / Adops / Reporting Insight

Accountability for delivery and performance

• Is accountable for the overall performance of the trading department (media and margin performance)

• Is accountable for the correct delivery of all campaigns and the adherence to all established SLAs

Governance

• Act as the senior technical and trading counterpart to local Managing Directors and Heads of Customer Success. You will lead the technical resolution of Tier 1 client escalations, translating complex platform or programmatic challenges into strategic solutions.

YOUR PROFILE:

• 10+ years of progressive experience in ad operations, programmatic trading, or digital media, with a minimum of 5 years in a senior leadership role overseeing large-scale or global teams.

• Advanced, highly technical expertise in ad tech architecture (DSPs, SSPs, ad servers, exchanges), with specific experience in mobile or location-based commerce media being a strong plus.

• Proven track record of defining, implementing, and governing centralized trading strategies across multiple regions or markets. Experience managing other leaders (such as Heads of Trading or Ad Ops Directors) is required.

• Strong financial and analytical acumen with demonstrated experience managing media performance, optimizing margin profitability through yield management and bidding optimization, and holding teams accountable to strict delivery SLAs.

• Exceptional ability to interface with and influence senior internal stakeholders, particularly local Managing Directors (MDs) and Heads of Customer Success (CS).

• Undergraduate degree required; Master’s degree or MBA is a plus.

• Solution-oriented, highly analytical, and adaptable. You thrive in a dynamic environment and have a demonstrated ability to lead through organizational change.

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents

• 401k with Company Match

• Paid Parental Leave

• Paid Vacation, Sick Time & Holidays